Sunday, January 11, 2009
Advertising Recruiting
I love what I do. Recruiting... I get to talk to some of the most creative people in Advertising. They' re interesting, funny, passionate and so innovative with how they think. In the recruiting business, my job is to find the top talent. And for your information, the Top Talent doesn't generally come looking for me. They are very busy with their careers and moving up that corporate ladder. My client companies who pay my fee, the "Agency", are sometimes looking for 2-5 year people and they are the hardest to find. They don't seem to be saavvy on Linkedin and they are hidden within the agency. It seems like the buzz across the country is retail environments, consumer insights, digital, new media. New ways to hook that consumer! Where the internet is great to shop on, I love shopping on-line, a lot of people seem to have a need to touch and feel the product, so there is this battle between retail environments and online advertising or maybe not a battle but how they try to work together. Most Agencies won't hand out that simple placement or position, they only give me the one that challenges them and I have found....I embrace that challenge and enjoy looking for that very special person with that very special skill set. I find the best people brand themselves and the best agencies have a brand they call their own.
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